1) Search Engine Optimization is a very important part of the website. Unless and until you have visitors on your website your website is nothing.

2) For proper search engine optimization you require a good knowledge of keywords. Keywords plays an important part of your website. Secondly they should be rightly placed.

3) Every page contains the keyword and description. The site should be submitted to various search engines , directories and websites across the web. The site should be submitted to more and more number of websites.

4) The website should have good amount of content and with regular updation to make it a happening site. Content should be of good quality as well so that it attract more and more visitors to the site.

5) You should also exchange links with other sites on the web. More the number of inbound and outbound links higher the ranking.